Display & Programmatic Advertising

business news
Advertising & Promotion, Display & Programmatic Advertising

Blis Launches Blockchain Platform to Add Transparency to Digital Advertising

Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit and Beringea, today announced a pilot platform … 0
AT&T Acquire AppNexus
Advertising & Promotion, Display & Programmatic Advertising

AT&T Wishes to Acquire Programmatic Giant AppNexus for $1.6B

AT&T, world’s largest telecommunications company, the second largest mobile telephone services provider in the United States is in talks with … 0
Twitter Video Ads
Advertising & Promotion, Display & Programmatic Advertising

Twitter Opens In-Stream Video ads to Advertisers

In April 2017, Twitter launched in-stream video ads for all advertisers with the help of its self-serve ad tool. This … 0
display-programmatic-advertising
Advertising & Promotion, Display & Programmatic Advertising

LiveRamp Comes to Bing Ads with its Search Targeting

Liveramp offered a people-based search targeting through Google about a year ago, now it is providing a similar kind of … 0
Advertisers And Publishers
Advertising & Promotion, Display & Programmatic Advertising

Rivr Introduced By Simplaex To Fill The Gap Between Advertisers And Publishers

The beta-dispatch of Rivr was recently declared by Simplaex. Rivr is a new AI-fueled Audience Yield Manager that empowers SSPs … 0