Martech News
Data Analytics
Data Culture names Celina Wong as new CEO
Data Culture (www.datacult.com), the data and analytics consultancy founded by Gabi Steele and Leah Weiss, announced today the appointment of Celina Wong as its new …Optimization, Personalization & Testing
Evolv AI raises $13.3M to Fuel Enhanced Generative AI Capabilities
Evolv AI, the maker of the world’s leading intelligent digital experience optimization and personalization platform, today announced the closing and …Events, Meetings & Webinars
Phonism announces its integration with Webex by Cisco
Phonism, the global leader in automated deployment, management, security and migration of VoIP devices, is excited to announce its integration …Video Advertising
Tiger Pistol expands Advertiser Ecosystem to Include TikTok
Surveys among marketers planning their 2024 budgets underscore the significance of short-form video. A recent Kantar study reveals that three out of …Ecommerce
The State of Social Media Advertising: SimplicityDX
Ninety-seven percent of brands are unable to accurately measure revenues from social media advertising because of Dark Social traffic. Customer …Optimization, Personalization & Testing
CleverTap customers saw a 561% ROI according to Forrester TEI
Customers of CleverTap, the all-in-one engagement platform, have seen a significant 561% return on investment (ROI), according to a Forrester Total …Digital Advertising
Clue appoints First-Ever Chief Marketing Officer Nikki Hawke
Clue, an award-winning data and media partner for digital advertising, is thrilled to announce Global Growth Strategist Nikki Hawke as the newly …Customer Experience, Service & Success
Insider achieved significant milestones in Q3 2023
Insider, a single platform for building individualized, cross-channel experiences, has achieved significant milestones in the third quarter of the year, …Influencers