Martech News
Data Analytics, Data Management
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management …Commerce & Sales, Ecommerce
Eight reasons why every small business needs to have a blog
A blog is technically a base for customers to read all about their favourite companies and their news, while also …Advertising & Promotion, Commerce & Sales
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad …Social & Relationships, Social Media Marketing & Monitoring
Forrester’s first report on media tech/services spending shows customer experience and AI
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming …Social & Relationships, Social Media Marketing & Monitoring
SUBSCRIBE Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to …Advertising & Promotion, Commerce & Sales
How store locators can work wonders for your SEO
Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar …Commerce & Sales, Ecommerce
The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who …Content & Experience, Content Marketing
Convergence communique: The importance of storyboarding – and your brand’s message
William Cameron Menzies is considered by most to have been the greatest of all film production designers and art directors. …Content & Experience, Content Marketing, Social Media Marketing & Monitoring