Martech News

media marketing
Content & Experience, Content Marketing

Best practices for optimizing media-rich webpage speed

A visually rich brand website that engages visitors is a must-have in today’s crowded media environment. Consumer media consumption is …
online marketing,
Content & Experience, Content Marketing

MarTech Landscape: What is XR?

If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel. Undoubtedly, …
marketing strategies
Content & Experience, Content Marketing

Voice agents will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of …
GDPR effects
Data Management, Marketing Analytics, Performance & Attribution

More companies announce GDPR compliance efforts as the deadline for enforcement looms

Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools. With a little less …
ad revenues nearly $27 billion
Advertising & Promotion, Business, Display & Programmatic Advertising

Google posts $31.1B in total revenue, beats the expectations

The company reported nearly $27 billion in ad revenues. Google parent Alphabet Inc. has announced financial results for the first …